This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business s customers creating and keeping them.
Additional information:The Michigan Small Business Development Center (SBDC) enhances Michigan s economic well-being by providing counseling, training, secondary market research for new ventures, existing small businesses and advanced technology companies. With offices statewide, the SBDC positively impacts the economy by strengthening existing companies, creating new jobs, retaining existing jobs, and assisting companies in defining their path to success. Tamara Davis is the director of the SBDC Southwest Michigan region.